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Comcast-owned European pay TV giant Sky has signed a deal with NBCUniversal Global Distribution for hundreds of hours of content from DreamWorks Animation, including spin-off series from film franchises including How to Train Your Dragon, Trolls and Madagascar.
The deal — between Sky’s U.K. and Ireland unit and the Comcast sister company — will give customers exclusive access to the premieres of Madagascar: A Little Wild, TrollsTopia and Dragons Rescue Riders: Heroes of the Sky, while other shows include All Hail King Julien, Home Adventures with Tip & Oh and Dawn of the Croods.
Financial terms weren’t disclosed.
“Our new partnership with NBCUniversal brings an impressive range of family favorites from DreamWorks Animation to Sky and [streaming service] Now TV customers,” said Stephen van Rooyen, executive vp & CEO U.K. & Europe at Sky. “Adding DreamWorks’ loveable stories of dreams, journeys and heroes alongside our originals and our partner content means customers can access the content they love, all in one place – easy. Families are spending more time at home than ever before – as kids and adults alike love Dreamworks characters, hopefully this will help them enjoy more moments together.”
Added Belinda Menendez, president and chief revenue officer, global distribution and international at NBCUniversal: “We are delighted to expand upon our long-standing relationship with Sky and Now TV through this new deal that brings a vibrant, compelling slate of animated TV series to bolster the Sky Kids platforms. DreamWorks Animation has an outstanding pedigree in the realm of kids content and we look forward to partnering with Sky to bring these beloved characters and stories to homes across the UK and Ireland for families to enjoy.”
This summer, Sky also struck a new long-term content deal with Sony Pictures Television covering the U.K. and Ireland, Germany, Italy, Austria and Switzerland.
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