SkyMall Files for Bankruptcy: What About the Serenity Cat Pod?

SkyMall Files Bankruptcy: What About the Serenity Cat Pod? — Serenity Cat Pod - P 2015

SkyMall, along with its parent company, Xhibit, filed for bankruptcy on Friday, leading to many distraught questions left unanswered. If the airline catalog is no longer available in seatback pockets, how will teenagers attach cell phones to their wrists? How can cats truly find peace if they can no longer sit in a Serenity Cat Pod? Will we ever know what day of the week it is without a clock telling us?

Xhibit Corp. made the announcement Friday in a press release, published on PR Web. American Airlines and United Airlines told THR they are already pulling the magazine from their aircrafts.

Xhibit CFO Scott Wiley said, “We are extremely disappointed in this result and are hopeful that SkyMall and the iconic ‘SkyMall’ brand find a home to continue to operate as SkyMall has for the last 25 years.”

Wiley did not have solutions to the above quandaries; however, he did explain how everything happened in the first place. “With the increased use of electronic devices on planes, fewer people browsed the SkyMall in-flight catalog,” wrote Wiley in a legal declaration, according to The Wall Street Journal. “The substantial increase in the number of air carriers that provide Internet access, and the U.S. Federal Aviation Administration’s recent decision to allow the use of electronic devices during takeoff and landing, resulted in additional competition from e-commerce retailers and additional competition for the attention of passengers, all of which further negatively impacted SkyMall’s catalog sales.”