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NEW DELHI – The India release of Sony Pictures’ The Smurfs 2 will feature a specially created local song “Na Na Na (Nice vs Naughty).” The track — which will also be released here by Sony Music India across various digital platforms — features South India-based viral sensation Adhi, lead singer of the group HipHop Tamizha (pronounced “Tamila”) whose hit “Club le Mabbu le” garnered over 2.1 million views on YouTube.
Given the kids-appeal of the film, Adhi is joined by the top nine contestants of Indian Idol Junior, a spin-off of the Indian version of the international singing talent contest which airs here on leading Hindi network Sony Entertainment Television.
The film’s international soundtrack features Britney Spears’ hit “Ooh La La” while other songs include Right Said Fred’s “I’m Too Smurfy” (a remake of their hit “I’m Too Sexy”) and LMFAO’s “I’m Vexy and I Know It” (a reworked version of their super-hit “I’m Sexy and I Know It”).
The Smurfs 2 opens here August 2nd and will be released in English with a Hindi dubbed version.
Specially created local songs have also been included in earlier Hollywood releases in India. Last summer’s The Avengers — released here by Disney-UTV — included a Hindi theme song, “Hello Andhero” (Hello Darkness) composed and performed by local band Agnee with lyrics by Bollywood filmmaker Abbas Tyrewala. The track was also promoted with a specially created music video. Similarly, Sony Pictures’ 2004 release Spiderman 2 featured a Hindi song “Najane Kyun” (I Don’t Know Why) by Pakistani band Strings.
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