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From Burberry to Eva Chen, fashion peeps and brands alike are getting in on the Snapchat game. And now, shopping search engine ShopStyle is joining the fun, too, with its latest shopping initiative with the social media app and e-tailer Farfetch.
ShopStyle has partnered with five key digital influencers — Hello Fashion’s Christine Andrew (@hellofashblog), Damsel in Dior’s Jacey Duprie (@damselindior), Natalie Off Duty’s Natalie Suarez (@natalieoffduty), Because I’m Addicted’s Geri Hirsch (@gerihirsch) and Always Judging’s Courtney Trop (@always_judging) — for a new program where folks can follow each bloggers’ Snapchat account and shop their styles on snap.shopstyle.com.
Whether you’re looking to channel Suarez’s eclectic style with a printed shirt dress by Acne Studios ($799.99) or Trop’s less-is-more approach with a white silk collar shirt from Everlane ($78), the must-have pieces seen on your favorite bloggers are just a snap away.
Says Trop of her decision to take part in the ShopStyle and Snapchat program: “I wanted to show a different side to social media, where it’s not so thought out, and I’m putting something out there that was way more organic, and unedited than any other social content.”
The weeklong initiative, which kicked off on Tuesday with Andrew, will end on Saturday with Trop. Find out more info here.
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