Social Climbers Charts: ‘Bad Boys For Life’ Boosts Stars Vanessa Hudgens and Martin Lawrence

Between her starring role in Bad Boys for Life, the reveal of her break-up from long-term boyfriend Austin Butler and a throwback photo to the set of Spring Breakers, Vanessa Hudgens returns to The Hollywood Reporter’s Top Actors chart dated Jan. 29

THR’s Social Climbers charts are rankings of the most popular entities on Facebook, Instagram, Twitter and YouTube, with global data provided by social media analytics company MVPindex. The chart’s methodology blends engagement to entities’ social media accounts along with weekly additions of followers/subscribers. The latest tracking week ended Jan. 21.

Hudgens was active throughout the Jan. 15-21 tracking week, documenting the promotional tour and red carpets for Bad Boys for Life, resulting in increases across the board. The multihyphenate star is up by 290 percent in engagement, 211 percent in conversation, and by 25 percent in reach.

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The release and subsequent critical and commercial success of Bad Boys for Life has spread beyond Hudgens’ gains. The film bowed Jan. 17 and topped the domestic box office with a $62.5 million opening weekend. Almost immediately after the threequel’s release, Sony confirmed plans for Bad Boys 4. All the energy surrounding the film sends Hudgens’ co-star Martin Lawrence surging from No. 10 to No. 5 on the Top Comedians chart, following a 92 percent increase on social conversation and 47 percent boost in engagement.

Much like Bad Boys for Life’s release generating interest in its stars, ITV’s Love Island shoots to the top of the Top Unscripted chart immediately after the Jan. 12 premiere of its sixth season. The dating reality show saw a 73 percent increase in engagement that may sustain throughout 2020, as ITV recently announced there will be two seasons this year, one in the winter and one to follow in the summer.

Elsewhere atop the Social Climbers charts, Ellen DeGeneres retains the pole position on the Top Personalities chart, marking her 50th week at No. 1.

See the six Social Climbers charts below, and for the full 25-position Top Actors list, pick up the THR issue dated Jan. 29.

Top Actors

1. Dwayne Johnson (=)
2. Vanessa Hudgens (+15)
3. Millie Bobby Brown (+3)
4. Dove Cameron (+11)
5. Jennifer Lopez (-2)
6. Priyanka Chopra (re-entry)
7. Lili Reinhart (+7)
8. Jennifer Aniston (-4)
9. George Takei (+3)
10. Noah Schnapp (re-entry)

Top Comedians

1. Lil’ Duval (+3)
2. Kevin Hart (+6)
3. Desi Banks (=)
4. Ricky Gervais (-3)
5. Martin Lawrence (+5)
6. Joe Rogan (=)
7. Chris D’Elia (=)
8. Adam Sandler (-6)
9. Franco Escamilla (re-entry)
10. Jessica Robin Moore (re-entry)

Top TV Personalities

1. Ellen DeGeneres (=)
2. Steve Harvey (+2)
3. Jimmy Fallon (+4)
4. Mike Huckabee (-2)
5. Jake Tapper (-2)
6. Dan Katz (debut)
7. Gordon Ramsay (-2)
8. Skip Bayless (debut)
9. Chris Hayes (=)
10. Jonathan Van Ness (re-entry)

Top Scripted

1. Stranger Things (+5)
2. Riverdale (=)
3. Chilling Adventures of Sabrina (-2)
4. The Flash (=)
5. Brooklyn Nine-Nine (-2)
6. Grey’s Anatomy (re-entry)
7. Grown-ish (+3)
8. SpongeBob SquarePants (re-entry)
9. Outlander (re-entry)
10. This Is Us (re-entry)

Top News/Talk/Variety

1. The Late Late Show With James Corden (re-entry)
2. The Daily Show With Trevor Noah (-1)
3. Entertainment Weekly (+2)
4. The Tonight Show Starring Jimmy Fallon (-2)
5. Today (-2)
6. Fox & Friends (+3)
7. Good Morning America (-1)
8. The Late Show With Stephen Colbert (-4)
9. Steve (-2)
10. The Rachel Maddow Show (re-entry)

Top Unscripted

1. Love Island (re-entry)
2. America’s Got Talent (-1)
3. Wild ‘N Out (-1)
4. The Bachelor (-1)
5. America’s Funniest Home Videos (-1)
6. Live PD (-1)
7. Lip Sync Battle (-1)
8. Love & Hip Hop (-1)
9. The Grand Tour (re-entry)
10. Mira Quien Baila (=)