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In the digital fashion editorial space, it’s no longer enough to simply alert readers to the weekend’s best sample sale or hottest new denim brand in town. You also have to sell them — er, “curate” — items that they can’t find anywhere else, as evident by the collaborative e-commerce-meets-content culture procured by sites including OfaKind.com and exclusive capsule fashion collections by the likes of CAA-repped blogger The Man Repeller.
One recent addition to the space is Daily Candy, which started as a local, style-related e-mail newsletter nearly 13 years ago and has since morphed into a full-scale digital magazine complete with editions in cities across the country. And in January, the site launched Daily Candy Collaborations, which offers a selection of seasonal, exclusive, limited-edition products from slightly-under-the-radar entities including L.A.-based designer Heidi Merrick and beauty startup GlossyBox.
And come Wednesday, the e-zine will once again launch a smattering of exclusive style items, kicked off by a pair of pink translucent shades by New York-based super startup Warby Parker (Ryan Gosling is a fan; Ashton Kutcher is an investor).
The frames carry the hipster-favored eyewear brand’s usual $95 flat-rate price tag, and headline a month of exclusive collaborative pieces from indie lines including Forage bowties, Tracey Tanner leather goods and wild harvested, herbal beauty products from Brooklyn-based Isa Restoratives, which will be available only on DailyCandy.com/collaborations from May 8 through May 31.
“These are companies that we’ve followed from their start,” says Daily Candy editor Ashley Parrish, whose editorial team worked with each brand on their respective offerings. And you don’t even need an artisanal mustache to partake.
Above, check out Warby Parker co-founder Neil Blumenthal discussing his company’s latest third party product offering. Below, the pink $95 sunnies themselves.
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