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It was 10 a.m. at Culver City’s 3Labs Studios, and a small crowd sipping on smoothies and dressed in leggings and windbreakers was assembled for a choreographed workout.
In other words, it was just another Wednesday in Los Angeles. Except it wasn’t.
This was Stella McCartney’s first ever L.A. presentation of her Adidas sports performance wear collection, shown in action via five different workout installations, from traditional swimming (there was even an indoor lap pool installed in the studio), cycling and running, to trendier Sandbox yoga and something called the pound workout inspired by playing the drums.
Guests were led from room to room where models and influencers, including DJ slash fitness blogger Hannah Bronfman, performed four-minute routines while dressed in brightly patterned, layered high-performance gear from McCartney’s spring 2017 collection, hitting stores in January.
Standout pieces included hot pink running tights, worn under voluminous running shorts for a Jane Fond ‘80s vibe, and a floral patterned, oversize windbreaker with three-quarter sleeves. Other chic layers included a mesh long-sleeve tee, as seen on Bronfman, red and blue ombre leggings, and a sleeveless gray quarter-zip trimmed in an abstract purple pattern. Colorful baseball caps, fanny packs and Adidas Boost sneakers finished off several of the looks.
“The Stella McCartney Adidas collection is just made to be in L.A.,” said the designer following the presentation. “We represent the L.A. kind of woman. We celebrate being outside — and you can be outside pretty much 24/7 on this side of the coast — and we’re also looking at what’s happening here in L.A. It’s so health driven, and it’s a very holistic place to be and we identify with that as a house. That’s kind of how I live my life.”
— Sam Reed (@HereReedThis) November 2, 2016
Like all of McCartney’s collections, the new line is eco-friendly. “Thirty-eight percent of the pieces are sustainable, which is pretty unheard of in this kind of high-technology performance space,” she said, adding that the engineered pieces, with their memory technology, are her personal favorite. “A lot of the knitted and woven pieces are great because they’re not cut-and-sew — they’re engineered — so they’re really low waste.”
However, make no mistake, the collection is not made just for looking stylish. “When I first started the collaboration [in 2005], Adidas actually asked me to do part of the Originals line,” said McCartney of the brand’s sports style branch. “But [I said] your Sport Performance wear for women is not up to scratch, and that is something I really want to improve for women.”
She added, “Men really get sold this story of ‘this is the new technology’ and [women] don’t — we get sold a free t-shirt with a magazine and we’re fine with it. But it’s not fine.”
Ultimately, said the designer, performance should be the only thing a woman thinks about when hitting the gym.
“If you’re wearing Stella McCartney Adidas, we’ll take care of you; we’ll make you look great,” she said. “We’ll give you all the technology you need to perform in your sport. We’ll give you the correct coolness, the windshield. We’ll think about the environment. We’ll tick every box you want us to tick, all you have to do is the hard work.”
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