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ScreenHits TV, a new super-aggregator service for streaming content, has raised a further $2 million in Series A funding.
The investment brings the company’s total funding to $6 million and will be useful as ScreenHits TV prepares to launch for public use across the U.S. and U.K. this fall. The Series A round included U.K.-based angel investors Edward Mackay, Rory Flemming, LordReay, Jonathan Marshall, and Paul Atkinson of Par Equity, who were part of previous investment rounds in ScreenHits TV.
The company has also secured match funding for the round via Britain’s Future Fund, a government program for UK-based entrepreneurs that matches or supplements funding secured from third-party investors.
Based in London, ScreenHits TV is pitching itself as a one-stop-shop to help consumers navigate the increasingly crowded streaming landscape. The ScreenHits TV interface lets users search for content across their pre-existing streaming subscription services, as well as across online videos, and live channels, and directly stream the content within the platform without switching between apps and SVOD interfaces.
ScreenHits founder and CEO Rose Adkins Hulse said the company aims to help both frustrated consumers, content creators, and streaming services by making it easier for users to find the shows they want to watch, and help drive traffic to platforms.
“Customers currently are spending 90 percent of their time on just one app out of all the apps they may subscribe to, and not fully taking advantage of their other subscriptions, which often leads to subscription cancellation,” said Hulse. “ScreenHits TV gives the consumer equal discovery opportunities on each platform and reminds them what they are watching across a number of apps and channels, minimizing churn for providers.”
Hulse said the new funding would allow the company to continue to invest in marketing and advertising to increase awareness of the service as it rolls out globally.
“ScreenHits TV is truly disrupting the home viewing marketplace, through the creation of an intuitive platform and the thoughtful use of data science to improve content discovery across streaming services,” said investor Atkinson. “With impressive proprietary technology and an extremely user-friendly experience, ScreenHits TV has the opportunity to meaningfully change how people worldwide find and consume content.”
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