For the campaign for his latest fragrance, Decadence, Marc Jacobs cast the uber-sexy Adriana Lima for a dark and dramatic photo shoot. Unlike his fall 2015 ads, which star a diverse cast including Cher, Willow Smith and The Red Hot Chili Peppers’ Anthony Kiedis, Decadence is all about one thing: sex appeal.
The photos show a black-clad Lima lying on her back with the purse-shaped bottle’s chain strap placed provocatively between her teeth. Compared to his youthful Daisy and Lola fragrances, Decadence is definitely more naughty and less nice.
Read more Gisele Bundchen Goes Pantless for New Stuart Weitzman Ad
Jacobs revealed the first photos from the campaign, which was shot by Steven Meisel and styled by Katie Grand and Carlyne Cerf de Dudzeele, on his Instagram account Thursday with the caption, “So excited about the launch party tonight for our new fragrance DECADENCE! And here is the GORGEOUS ad.”‘
In true Marc Jacobs form, the launch party was indeed decadent — it featured a ’20s lounge vibe complete with costumes, drag queens and a magic show with volunteers, including Lima and Jacobs’ bull terrier, Neville.
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