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The old Taylor is dead.
So Taylor Swift tells us on her first new song in 3 years “Look What You Made Me Do” that dropped on Thursday night. The new Taylor — at least from the song and its lyrics — is a bit darker and a bit edgier. The new Taylor — judging from the reaction on social media — has missed the mark a tad with her attempts to rebrand her image and change up her music.
Billboard described early fan reaction as mixed but as more and more people listened to the song on Thursday, the most liked and retweeted posts about the song on social skewed towards the negative.
Here’s a roundup of the decidedly more unimpressed reactions to the song on Twitter.
Wasnt a fan of Taylor Swift before.
But hearing her new single #LookWhatYouMadeMeDo just now……..
Yeah still not a fan.
— Katrina Dickinson (@BombRussian) August 25, 2017
— Chase Holfelder (@chaseholfelder) August 25, 2017
i don’t think there’s been a piece of comedy in the last ten years that is funnier than taylor swift’s new single and edgy rebrand pic.twitter.com/Wk41n7iVKE
— demi adejuyigbe (@electrolemon) August 25, 2017
taylor swift needs to go outside
— darcie (@333333333433333) August 25, 2017
Spare a thought for the Taylor Swift superfans that have to defiantly pretend this new song is amazing
— Patrick Monahan (@pattymo) August 25, 2017
this is Taylor Swift’s ultimate victory
she has proven to Katy she can create an even worse song than Swish Swish
— Max Landis (@Uptomyknees) August 25, 2017
— Marcus (@MartianMarcus) August 25, 2017
— My-A (@LILIANDIGOLI) August 25, 2017
“I’ve got a list of names and yours is in red underlined”
LOOK OUT REGINA TAYLOR’S COMING FOR YOU pic.twitter.com/gYjLYmYEJF
— Gary Bowen (@GaryBowenn) August 25, 2017
congrats to Taylor Swift on her debut of a mediocre Peaches impression
— backwash surfer (@rachelmillman) August 25, 2017
“Look What You Made Me Do” was written by Swift, fun’s Jack Antonoff and 3 members of the ’90’s British pop band Right Said Fred (famous for “I’m Too Sexy” and “Deeply Dippy”). The song is the lead single from Swift’s upcoming sixth studio album Reputation, which is set for release on Nov. 10.
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