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As forecasted last week, Taylor Swift‘s Red album spends a seventh nonconsecutive week at No. 1 on the Billboard 200. In the sales week ending Dec. 30, 2012 — the final frame of the year — the Big Machine Records album sold 241,000 (down 12%), according to Nielsen SoundScan.
Last Friday (Dec. 28), industry sources had projected the set would sell at least 225,000 — if not more.
A full 54% of the sales for Red last week were from downloads. That number isn’t too surprising, since Amazon MP3 discounted the title to $1.99 as part of a Gold Box promotion on Dec. 24. Sources suggest that the sales from just Amazon MP3 on that day alone amounted to nearly 30% of the album’s entire week — and 54% of its download sales.
(Discounted sales of Red count toward its weekly total because Red has been out for more than four weeks; Billboard doesn’t count sales of albums priced below $3.49 in their first four weeks of release.)
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