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Tiësto has joined Red Light Management under its influential founder Coran Capshaw, Billboard.biz reports.
The move makes the Dutch DJ/producer the first major electronic dance artist to link up with a major manager from outside the genre. It also ends his long-time management relationship with Complete Control, the Brooklyn-based company that helped build him into a social media and touring powerhouse, and the most sponsored artist in dance music.
Tiësto will stay with AM Only, the booking agency that recently formed a joint venture with Paradigm.
Over the last five years, Tiësto accrued nearly 13.5 million Facebook fans and 1.5 million Twitter followers; became the first solo DJ to sell out an arena (Carson, Calif.’s Home Depot Center), and the second to land on the cover of Billboard (after David Guetta); and inked lucrative deals with cross-category brands, including HP, Heineken, Unilever, AKG, and even competing clothiers GUESS and Armani Exchange.
Capshaw looks after artists including Dave Matthews Band, Faith Hill, Tim McGraw, and Phish, with a policy of “freedom and flexibility.” His direct-to-fan marketing expertise (he founded MusicToday, and sold it to Live Nation in 2007) will inevitably help Tiësto leverage his massive social footprint, and maximize his own merchandising efforts, including his Club Life clothing line.
Capshaw declined comment on the news.
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