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Tiffany & Co. is getting political.
The American jeweler on Tuesday took to social media to send a message to President Donald Trump.
“Dear President Trump,” read the Instagram and Twitter posts. “We’re still in for bold climate action. Please keep the U.S. in the Paris Climate Agreement. The disaster of climate change is too real, and the threat to our planet and to our children is too great.”
A post shared by Tiffany & Co. (@tiffanyandco) on
The move comes on the same day that the president postponed his decision on whether or not to withdraw the U.S. from the Paris Climate Agreement, reports CNN. The goal of the agreement is to create “a global action plan to put the world on track to avoid dangerous climate change by limiting global warming to well below 2°C,” according to the European Commission’s website.
Trump intended on making an announcement before attending the Group of Seven nations summit in Sicily, Italy, on May 26-27, but now he’s going to make a decision after the G7, explained White House press secretary Sean Spicer.
Trump has a long history with Tiffany & Co; he named his youngest daughter after the iconic jeweler and the brand’s flagship store is connected to Trump Tower in New York. Following the presidential election, sales at the flagship store tumbled 14 percent in November and December, compared with the same period last year. Tiffany & Co. even canceled its holiday window unveiling event due to post-election protests around the area.
Tiffany & Co.’s plea for Trump to support climate change aligns with the company’s pledge to achieve net-zero greenhouse gas emissions by 2050.
“As a global iconic brand and leader in sustainable luxury, Tiffany is proud to join other responsible businesses in pledging net-zero greenhouse emissions by 2050,” Tiffany & Co. CEO Frédéric Cumenal said in a statement in November 2015. “This continues our commitment to protecting our precious natural environment and we hope to inspire others to do the same.”
Tiffany & Co. joins Gap, Inc., Levi Strauss & Co., Facebook, Google, Apple, Microsoft and a number of major businesses in urging the president to keep the U.S. in the Paris Climate Agreement.
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