Tiffany & Co. is making headlines with its new engagement ring ad.
For the first time, the jeweler is featuring a same-sex couple in its ad campaign. The ad features a real-life gay couple who live in New York, although their names have not been released.
They are pictured sitting on steps, alongside the text: “Will you promise to never stop completing my sentences or singing off-key, which I’m afraid you do often? And will you let today be the first sentence of one long story that never ends? Will you?”
Tiffany & Co. vp North American PR Linda Buckley told Elle in a statement: “Nowadays, the road to marriage is no longer linear, and true love can happen more than once with love stories coming in a variety of forms. The Tiffany engagement ring is the first sentence of the story that a couple will write together as they create a life that is deeply intimate and exceptional, which is the message we hope to convey through this campaign.”
This isn’t the first time the company has shown support for same-sex couples. Last month, it included a gay couple in the holiday window display at its flagship store on New York’s Fifth Avenue.
The new campaign is being applauded by Twitter users:
Tiffany has released its first wedding ring ad featuring a gay couple: http://t.co/249FiDJIlg Bravo!!
— joanna goddard (@joannagoddard) January 10, 2015
— Pilar Clark (@daspilar) January 10, 2015
Tiffany & Co’s new advertising engagement campaign features real life gay couples! Boundaries broken, hello diversity pic.twitter.com/cpsjowPI87
— ACCORDING TO JERRI (@JerriMokgofe) January 10, 2015
— Anthony Watson (@AnthonyWatson) January 10, 2015
— Chris (@LookOberHere) January 10, 2015