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Discovery has struck an exclusive multiyear global content partnership with 80-time PGA Tour event winner Tiger Woods for the GolfTV streaming service that it is set to launch in January under a $2 billion, 12-year deal with the PGA Tour.
The golf star and the live and on-demand video service that will be available outside the U.S., where the PGA Tour airs on CBS and NBC, will collaborate on “a wide range of programming, content creation and storytelling opportunities that will offer fans an authentic and regular look into the life, mind and performance of the game’s ultimate icon,” Discovery said Tuesday in a statement. “The GolfTV partnership will reveal Woods as fans have never seen him before, providing an unparalleled opportunity to get close to Woods’ practice routines, preparation and life on the road through a variety of programming.”
Among the planned programming will be weekly practice and instructional videos, “exclusive access into Tiger’s preparation routines” and behind-the-scenes access to the player before and after PGA Tour rounds, as well as exclusive post-round commentary.
The content will be exclusively owned by GolfTV globally, including in the U.S., where Discovery, led by president and CEO David Zaslav, said it has “the opportunity to execute an owned or partner distribution strategy” for the programming.
“I’ve been watching Discovery and David Zaslav build up a global sports platform with Eurosport, the Olympics and the launch of GolfTV with us at the PGA Tour, so I think they’re the perfect partner to help grow the game,” said Woods. “They’re global, they get sports and know how to build new, younger and big audiences.”
He added: “I love the vision of GolfTV and the ambition for it to become the premier destination for golf entertainment worldwide. To have my own platform to communicate is the culmination of a lot of hard work from my team and the team at Discovery. We’re going to build content for everyone, whether you’ve been playing golf for a long time or just starting out. I’ll be sharing stories and giving insight into my approach that has never been seen before.”
Zaslav called Woods “a true superstar” who is “the ultimate example of a world-class athlete and cultural figure with whom audiences are enamored and follow closely around the world.” He added: “Our global partnership with Tiger is a perfect example of our strategy to collaborate exclusively with top talent to extend global media platforms and take advantage of our international distribution and technology infrastructure and aggregate audiences and build long-term value.”
Financial details of the partnership, which comes on the heels of a comeback season for Woods, weren’t disclosed.
“No one else in the game resonates globally the way Tiger does or has the global fan base,” said Alex Kaplan, president and GM of Discovery Golf. “Our long-term partnership with Tiger reflects our broader ambition as we roll out the service over the coming years, seeking to grow GolfTV into a true ecosystem for all things golf: watching, learning and playing.”
GolfTV powered by PGA Tour will present more than 2,000 hours of live action each year, as well as on-demand content.
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