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Turner Entertainment is shutting down its Super Deluxe digital studio.
The move to discontinue the brand comes four months after Turner owner Time Warner completed its sale to AT&T. (The company has since been renamed WarnerMedia.)
“Turner is proud of the unique brand Super Deluxe has built over the past three years, and the cutting-edge content and innovations this incredible group of very talented people has made,” Turner said in a statement. “However, there are now massive changes in the social and mobile-first ecosystem and duplication with other business units in our new WarnerMedia portfolio. Super Deluxe found inspiring ways of connecting with a new generation and many of their best practices will be adopted by other Turner properties as we redirect this investment back into our portfolio.”
The company did not specify how many of the 54 full-time employees that work for the downtown Los Angeles-based Super Deluxe will be laid off as part of the shutdown.
Super Deluxe first launched as a digital comedy website more than a decade ago. Kevin Reilly tapped former CBS film executive Wolfgang Hammer to re-launch the brand as an independent unit that would experiment with mobile and social video formats. It formally re-launched in June 2016. The company quickly staffed up with BuzzFeed and Vice veterans who produced such shortform videos as Boss Bitch and Thrift Haul.
Over the years, Super Deluxe also began to produce more traditional format projects for television, including dramedy This Close (about two best friends who are deaf) that is in production on its second season for Sundance Now, forthcoming Netflix drama series Chambers and upcoming Philip Burgers project The Passage for FilmStruck. The company is expected to honor its commitments on these projects.
Super Deluxe is the second WarnerMedia-owned digital brand to shutter in the last week. On Tuesday, Warner Bros. announced that it planned to close the doors on subscription business DramaFever, which specialized in Korean dramas and other international programming.
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