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Turner has found some new blood to lead its kids and young adults cable portfolio. Turner Sports and NBA Digital exec Christina Miller, filling the four-months vacant role left by Stuart Snyder, has been named president and general manager of Adult Swim, Cartoon Network and Boomerang.
Miller will shepherd the ever-evolving portfolio, which has seen big moves into digital and a larger daypart for ratings darling Adult Swim, taking charge of the North American business and working with international on strategy for the youth business.
“As we continue to expand and look for growth opportunities in the kids and young adults business, it is imperative that we strategically leverage the brand equity that Cartoon Network has worldwide and continue to build on the tremendous success of Adult Swim,” said Turner Broadcasting president David Levy. “Christina is a well-respected executive who has had great success growing the NBA Digital business for us and also brings a wealth of experience in leading global brands and franchises in the kids business. She is a strategic thinker with a reputation for being a collaborator and achieving great results, and I am thrilled to have her at the helm of the next evolution of this business.”
It’s been a year of executive transition for Turner. Synder’s departure after serving as a top exec since 2005 followed Levy’s own promotion from president of sales, distribution and sports. John Martin officially succeeded Phil Kent as Turner Broadcasting CEO in January.
Miller, who started with the company in 2005 as senior vp of Cartoon Network Enterprises, previously directed Turner’s youth and young adults consumer products and home video business. She most recently served as senior vp of Turner Sports strategy, marketing and programming, overseeing day-to-day operations for the NBA Digital portfolio.
In her new role, which she assumes immediately, she will oversee a team of business and creative executives — Cartoon Network CCO Rob Sorcher and Adult Swim exec vp and creative director Mike Lazzo among them.
“I am very excited to return in this new role to the business that I initially joined Turner for, and look forward to working with Rob, Mike and the great teams at Cartoon Network, Adult Swim and Boomerang,” said Miller. “These are beloved brands with a passionate following, and there’s a tremendous opportunity to continue to grow them domestically and, with guidance from David and Turner International president Gerhard Zeiler, a new focus on alignment and partnership to leverage the global potential of Cartoon Network and Boomerang.”
Both Cartoon Network and Adult Swim have been beefing up digital brand extensions of late, both of which now fall under Miller’s purview, developing a slew of streaming original content to complement the network’s offerings.
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