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The writing has been on the wall for some time, but as of Friday morning, Good Morning America marks the end of a full TV season spent atop Today in ratings — boasting higher averages among total viewers and the sought-after demographic of adults 25-54.
It’s the first season that the ABC series has triumphed over its NBC competitor since 1992-93. Back then the show was co-anchored by Charlie Gibson and Joan Lunden, and the two decades since have seen the daily telecast transition to a Times Square studio and bolster its talent roster with Robin Roberts, George Stephanopoulos, Josh Elliott, Sam Champion and Lara Spencer.
All told, GMA wraps the season with an average 5.3 million viewers, besting Today by 679,000, and a smaller, but still considerable, win with 1.97 million adults 25-54 (86,000 ahead of Today).
The year — which excludes the week Hurricane Sandy sent all broadcasts spinning out of whack — includes a viewership win for GMA in each of the 51 weeks counted. In the demo, it still won the vast majority with 43 weeks, but Today scored wins on eight occasions.
Up 9 percent from last season’s viewership and 4 percent in the demo, it’s also the third year in a row that GMA has grown.
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