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Momentum is on Today‘s side as the 2015-16 TV season gets underway. The NBC show has won the first two weeks of the season in the key news demo of adults 25-to-54, besting Good Morning America for five consecutive weeks.
On top of the fact that it’s been four years since Today started out with a demo win (the 2011-12 season), it’s been three years since the once-dominant NBC show boasted such a long winning streak over the resurgent GMA.
With an average 1.726 million adults 25-54, Today topped GMA in the second week of the season by 45,000. Small as that margin may be, just 3 percent, it follows months of back and forth between the dueling morning shows. Summer saw Today and GMA trade off demo wins on an almost weekly basis — with Today even winning its first month (July) since 2012.
Total viewership is still decidedly on the side of GMA, but Today has tightened the gap — 60 percent, 590,000 viewers — from where it was last year.
For the week in question, GMA averaged 4.922 million viewers, 380,000 ahead of Today.
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