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Twitter is close to striking partnerships with Viacom and NBCUniversal that would bring content from their TV networks to the social media site, Bloomberg News reported, citing people familiar with the situation.
The micro-blogging site has held talks with the entertainment giants about hosting TV clips and selling ads alongside them, it said. Under the proposed content partnerships, Twitter would stream videos and split the resulting ad revenue with the networks, according to the report.
Twitter has been looking to add video content to keep users on its service longer and looking at ads, which would add new revenue for the site.
The San Francisco-based company already has content partnerships with Walt Disney’s ESPN, Time Warner’s Turner Broadcasting System and the Weather Channel. TV content has been a big focus of tweets. Last June, a third of active Twitter users commented on TV fare, according to a Nielsen report last year.
At least one new content deal could be reached over the next month, according to Bloomberg. Spokespeople for Twitter, Viacom and NBCUniversal declined comment or couldn’t be reached.
Twitter has also been looking at pushing into the music space. The company is planning a mobile app that allows users to stream and share music, according to Bloomberg.
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