
- Share this article on Facebook
- Share this article on Twitter
- Share this article on Email
- Show additional share options
- Share this article on Print
- Share this article on Comment
- Share this article on Whatsapp
- Share this article on Linkedin
- Share this article on Reddit
- Share this article on Pinit
- Share this article on Tumblr
Already riding high at the global box office, Sony’s Venom has landed a presumably lucrative release date in the massive Chinese film market.
The comic book blockbuster, starring Tom Hardy as the titular Marvel antihero, will release in China on Nov. 9, courtesy of China Film Group and Chinese Internet giant Tencent.
Through Sunday, the pic has grossed $142.8 million in North America and $235.3 million offshore for a $378.1 million global total. The impressive haul represents a huge win for both Sony film chief Tom Rothman and Tencent.
Tencent took an uncommonly high 25 percent stake in the film. The Chinese Internet firm is rolling out an aggressive digital marketing campaign for Venom, leveraging its vast online ecosystem, which includes China’s most popular messaging and social media service WeChat, the Netflix-like Tencent Video platform, movie ticking app Maoyan and much more.
Venom‘s release will come after a dry spell for Hollywood tentpole openings in China. The last major U.S. title to lead the local box office was Mission: Impossible — Fallout in early September. Venom will follow Shane Black’s reboot The Predator, which opens in China on Oct. 26.
THR Newsletters
Sign up for THR news straight to your inbox every day