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Viacom Music Group, the mass media company that owns MTV, VH1 and CMT, is expanding its artist platform on VH1 following MTV’s successful beta launch of Artists.MTV this year. Since its launch mid-August, nearly 10 thousand artists have claimed or created their Artists.MTV page and has already generated more than 3.3 million site visitors.
“With the launch of Artists.VH1, we’re filling a major void in the digital music space by providing non mainstream pop artists and their fans direct access to one another reflective of what we deliver on air with our Storytellers and You Oughta Know franchises,” said Tom Calderone, president of VH1.
Calderone adds, “The platform offers both established and emerging artists a homestead where they can have more access to their presence across our screens to control their image and opt into a myriad of opportunities including music video rotation and song integration in our programs that will generate both exposure and revenue.”
Artists.VH1 will give new artists an opportunity to showcase their talent across VH1’s multiple brands, channels and shows, making tracks available for streaming. The discovery platform aims to provide a digital space for artist groups that are currently underserved including adult album alternative (AAA) artists, catalog artists, as well as R&B and soul artists. Fans will also be able to discover major label artists including Mumford and Sons to Alicia Keys to Def Leppard on VH1’s digital platform.
Artists.VH1 will have its first on-air debut during 2012 VH1 Divas on Sunday, Dec. 16 at 9 p.m. ET/PT.
, there must be some sort of identification.” He first saw the film when he was 12.
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