- Share this article on Facebook
- Share this article on Twitter
- Share this article on Email
- Show additional share options
- Share this article on Print
- Share this article on Comment
- Share this article on Whatsapp
- Share this article on Linkedin
- Share this article on Reddit
- Share this article on Pinit
- Share this article on Tumblr
David Beckham‘s highly anticipated H&M campaign has arrived, and between the two “action-packed spots“ fans could vote for, they’ve chosen to see Beckham #Uncovered.
VIDEOS: Super Bowl: The Most Talked About Commercials
Of the two versions — one titled “#Covered” and the other “#Uncovered” — the latter came out ahead in fan voting and premiered during the Super Bowl. It showed the soccer superstar heading into a photo shoot, assumedly without any clothing based on the photographers’ shocked faces.
H&M had previously posted a behind-the-scenes short on Jan. 23 that featured Beckham running barefoot, leaping from buildings and performing other stunts in the brand’s bodywear collection.
PHOTOS: 11 Outrageous Super Bowl Halftime Moments
“He’s a magnet — you very much move toward him,” said director Nicolas Winding Refn (Drive, Only God Forgives) of Beckham in the short. “I needed to have David do all his own stunts. It always had to be David, even if it meant running on roofs, or jumping or climbing hundreds of feet up in the air.”
Viewers who watched the commercial from Samsung Smart TVs could directly purchase the promo’s featured pieces, making it the first shoppable ad on TV.
Sign up for THR news straight to your inbox every day
More from The Hollywood Reporter
Why Barack Obama Dined With Michael B. Jordan, Regina King, the Daniels and More in Brentwood
U.S. Army to Run Repurposed ‘Be All You Can Be’ Ads Without Actor Jonathan Majors During NCAA Final Four
Melissa Joan Hart Details Helping Young Students, Parents Amid Nashville School Shooting Chaos