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LONDON — MGM Television and Amazon’s LoveFilm have inked a deal to premiere U.S. TV show Vikings exclusively on LoveFilm Instant in the U.K. and Germany.
The streaming service will be the first and only place to catch the hit show in the two territories and marks a first for Amazon’s LoveFIlm in the U.K. bringing a show to air on its streaming service before traditional broadcasting platforms have aired it.
Debuting May 24, LoveFilm Instant subscribers in the U.K. will be able to get all nine episodes of the Norse action-drama at once in full high-definition.
Starring Travis Fimmel (The Beast,), Gabriel Byrne (TV’s In Treatment) and Katheryn Winnick (Love and Other Drugs), the show chronicles the adventures of notorious Norse hero Ragnar Lothbrok (Fimmel), a Viking warrior who yearns to explore – and raid – the distant shores of the ocean.
Vikings also stars George Blagden (Wrath of the Titans), Jessalyn Gilsig (Glee), Gustaf Skarsgard (The Way Back), and Clive Standen (Camelot).
Created and written by Michael Hirst currently airs on cable channel History in the U.S.
LoveFilm director, film strategy Chris Bird said: “We are serious about securing the best film and TV entertainment for our members and this demonstrates how content creators view LoveFilm as an effective broadcasting medium for their high-quality and premium entertainment.”
Chris Ottinger, president, international television distribution and acquisitions, MGM said: “We are always identifying exciting, alternative distribution platforms for our premium content across the globe and are looking forward to captivating new audiences with Vikings through LoveFilm.”
The show will premiere in Germany on June 15.
MGM Television is serving as the international distributor in all markets outside of the U.S., Ireland and Canada.
LoveFilm Instant is available on devices including PC, Mac or via Nintendo Wii and Wii U, Microsoft Xbox 360, Sony Playstation 3, Kindle Fire HD and Kindle Fire and Apple iPad among others.
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