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Vimeo has launched a publisher network to reach audiences directly.
The ad-free video streaming platform announced Thursday at Sundance that the Vimeo On Demand Publishing Network will give partners the ability to sell videos from Vimeo’s library through a new transactional video player.
Vimeo has long made it possible for publishers to embed content on their sites, but the new network allows them to sell videos within articles or build VOD storefronts. In both cases, publishing partners will receive a cut of the revenue earned from purchases. The service has launched with partners including The Atlantic, CBS Interactive Media Group and TEN network.
Vimeo chief executive Kerry Trainor said the publisher network “provides a new avenue for communities to engage with Vimeo’s premium content.”
Publishing partners can choose from more than 50,000 videos currently available on Vimeo’s VOD library or can have Vimeo curate the channel for them. Vimeo will also give them access to exclusive titles each month.
The Atlantic‘s storefront will feature documentaries and indie films that cross the technology, lifestyle and entertainment genres. CBS Interactive, meanwhile, is working with Vimeo to embed content directly into its film and TV databases on TVGuide.com, TV.com and Metacritic.
“TVGuide.com, TV.com and Metacritic are all about helping people discover the best in entertainment across any platform,” said CBS Interactive svp Christy Tanner. “Indexing Vimeo’s VOD offering brings our users access to even more ways to easily discover and watch shows and movies.”
TEN, a network for enthusiasts, will bring adventure sports content to its audience.
Vimeo has been growing the slate of exclusive content available via its VOD platform. In early January the company announced that it would make the Spike Lee film Da Sweet Blood of Jesus available one month ahead of its theatrical debut.
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