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Video-on-demand service Hooq, backed by Warner Bros., Sony Pictures and Singapore telecom giant Singtel will launch in India in June. The ad-free service will include Hollywood and Indian content offered at a monthly price of $3.20 (rupees 199).
“Hooq brings to India the biggest Hollywood catalogue where customers can look forward to more than 5,000 Hollywood movies and television series and TV shows,” the company said in a statement. “This includes titles from Sony, Warner Bros., Disney, Dreamworks and Miramax such as Harry Potter, Spider-Man, Iron Man, Pulp Fiction and TV series such as Nikita, The Shield, Friends, Lost and Grey’s Anatomy.”
The service’s Indian content library features 10,000 movies and TV shows sourced from leading entities such as Disney India’s UTV, Reliance Entertainment and veteran Bollywood banners YRF Films and Rajshri Films, among others. In addition to Bollywood content in Hindi, the service will also offer regional fare in languages including Tamil, Telegu and Punjabi, among others.
Hooq will provide online streaming and an offline option via digital devices including computers, smartphones, tablets and Android set-top boxes. Established in January this year, Hooq already offers its video-on-demand services in the Philippines and Thailand.
According to a recent industry report by consultants KPMG India, in 2014 India’s Internet users touched 280 million while TV viewers were at 825 million. The report estimated that Internet users would grow by about 18 percent from 2014-19 compared to three percent for TV viewers in the same period.
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