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The Willoughbys, executive produced and narrated by Ricky Gervais, has been watched by 37.6 million households since bowing April 22 on Netflix.
Netflix on Friday also touted the sizeable first-month audience for the animated film version of Lois Lowry’s story on its Twitter account.
In The Willoughbys, Will Forte and Alessia Cara voice siblings who devise a scheme to get rid of their parents, voiced by Martin Short and Jane Krakowski. Maya Rudolph, Terry Crews and Ricky Gervais also star in the voice cast of the film, which was directed by Kris Pearn (Cloudy With a Chance of Meatballs 2) and Rob Lodermeier.
Netflix selectively discloses audience size for its most popular movies and TV series and counts viewership based on just two minutes of viewing time, which brings it closer to that of services like YouTube and the BBC’s iPlayer.
Pearn helmed The Willoughbys from a script he co-wrote with Mark Stanleigh.
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