German b'casters reveal World Cup ad prices

ARD to command as much as €258,000 per spot

BERLIN -- German advertisers will need deep pockets if they want to qualify for a spot in the 2010 soccer World Cup.

According to official price lists made public Thursday, German broadcaster ARD plans to charge advertisers to €258,000 ($388,000) per 30-second spot airing during the 2010 championship, which takes place in South Africa between June 11 and July 11.

The top price will be for halftime ads during the quarter finals. Spots will be cheaper for matches in the first three rounds of the tournament and for games not featuring the German squad. The top price on sister broadcaster ZDF will be €255,000 ($383,000) for a 30-second ad.

Semifinal games and the July 11 final will be broadcast after 8 p.m. local time, when public channels ARD and ZDF are banned from showing ads.