Germany's ProSieben MAXX Channel Acquires 300 Hours of BBC Earth Programming
The German giant will broadcast the BBC block on its new free-to-air channel scheduled to launch in September.
LONDON – BBC Worldwide, the U.K. public broadcaster's commercial arm, has inked a deal for over 300 hours of BBC Earth content to land on the new free-to-air channel ProSieben MAXX in Germany.
Shows to be scheduled as part of a BBC Earth-branded block include Deadly 60, in which British naturalist, writer and television presenter Steve Backshall travels the world to track down the deadliest animals on the planet, and Life Below Zero, which follows four Alaskan households in different corners of the U.S. state as they battle to make it through a long, dark and freezing winter.
The channel is due to launch in Germany on Sept. 3, BBC Worldwide said, with the BBC Earth block airing on the channel twice a day on weekdays: daytime and access primetime.
BBC Worldwide head of German-speaking Europe Isabelle Helle said: "Securing a BBC Earth block on the free-to-air channel ProSieben MAXX highlights our long-standing partner’s commitment to our programming, and to our natural history and science output. It is a key part of our strategy to bring the highest-quality content and the BBC Earth brand to wider audiences in Germany."
ProSieben MAXX chief Rene Carl said the BBC Earth brand is a "perfect fit" for her channel.