Germany's Red Arrow Entertainment targets U.K.

TV veterans Joel Denton and James Baker head up satellite operation.


COLOGNE, Germany – Red Arrow Entertainment, the production arm of pan-European broadcaster ProSiebenSat.1, has set up a U.K. beachhead, launching a Brit-based production outfit to be run by TV veterans Joel Denton and James Baker.

Denton, formerly president of Production for Hallmark and RHI and Baker, an ex-BSkyB exec, will jointly manage Red Arrow Entertainment Ltd, developing formats for the U.K. and international markets.

ProSieben's sales arm, SevenOne International, will handle world sales for all of Red Arrow's new U.K. shows.

Red Arrow is just a year old, but already the company has operations in Germany, Benelux and Scandinavia, a partnership with Deal or No Deal creator Dick de Rijk and a controlling interest in U.S.-based group Kinetic Content, run by Secret Millionaire producer Chris Coelen.