Giant ads set for world's busiest runways


LONDON -- Advertisers aiming to reach high-fliers with no alternative distraction will soon have a new method: ads seen by plane passengers coming in to land.

U.K.-based Ad-Air launched its new service in London on Tuesday, offering brands the chance to place huge ads near the runways of some of the world's busiest runways.

Ad-Air, backed by £5 million ($10 million) of private equity finance, said it had spent five years securing sites around the world's busiest airports including London Heathrow, Paris, Geneva, Atlanta, Los Angeles, Tokyo and Abu Dhabi.

The first ad will appear in Dubai next month.

Paul Jenkins, managing director of Ad-Air, said the ads would appear in "clutter-free environments and moments free of any other commercial messages."

Operations director Haakon Dewing told Reuters the ads could develop to produce a moving image that starts each time a plane comes into sight.

The ads, which are low to the ground and 20,000 square meters in size, will only be illuminated where local legislation allows.
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