Gilt City Partners With Interscope Records and Universal Music Group to Offer Fans Lady Gaga Experience
THR exclusive look: The members-only website allows the singer’s fans to get near Gaga with a package of VIP-access Gaga experience.
A few of Lady Gaga's 10 million Twitter follows will now have the opportunity to get close to the pop icon via Gilt City’s Entertainment Group. The company — a subsidiary of Gilt Groupe—has partnered with Interscope Records and Universal Music Group to provide VIP packages at discounted prices to its members.
The site offers members the ability to purchase one of three VIP packages and THR has the first look. The first is access to the Thierry Mugler fall fashion show in Paris (Gaga’s fashion director Nicola Formichetti is the new creative director of the fashion house, while the pop star recently walked the runway for the line’s spring show in March). There are tickets and a special viewing area to a live outdoor performance in NYC May 27. Or entry to an exclusive "Born This Way" Haus Party Tour listening party. Package sales begin today for Gilt City members.
"The Entertainment Group’s direction is to allow members to interact with entertainment in a non-traditional way,” said Zach Overton, senior director of Gilt City's Entertainment Group. “We will turn the typical night of entertainment on its head, engaging, inspiring, and lending a hand to a great adventure."
For the "little monsters" who want know what a day-in-the-life of Gaga consists of, Gilt City has selected a curated variety of experiences at some of her favorite NYC haunts (think restaurants and nail salons), including the chance to take a dance class with her choreographer Laurieann Gibson.