Gina Rodriguez Tapped For New Beauty Campaign

Gina Rodriguez - Clinique Difference Maker Campaign - P 2016
Michael Simon Photography

Gina Rodriguez - Clinique Difference Maker Campaign - P 2016

The 'Jane the Virgin' star joins Clinique's Difference Maker global campaign.

"There was a saying in my house when I was growing up that was, 'Give your blessings away and you’ll make room for more,'" says Golden Globe-winning actress Gina Rodriguez. "It’s the way my world always has been." So it comes as no surprise that the actress and social activist has been tapped by beauty giant Clinique as one of the six faces of the newly launched Difference Maker global campaign, which plays off the name of the brand's famous Dramatically Different product range.

Using the idea that small changes can make a big difference (that goes for skin-care routines, too), Clinique chose six women — including The CW’s Jane the Virgin star, Rodriguez — who have had a positive effect on the community and people around them. Other Difference Makers include actress Erendira Ibarra, cyclist Victoria Pendleton, actress Jessica Nkosi, television host Nazan Eckes and actress Ning Chang. The Clinique Difference Initiative will also back a number of causes, including Room to Read in the United States, and a number of similar literacy-driven charities globally.

(Beauty history side note: The concept for Clinique was actually created by Vogue editor Carol Phillips in 1968, and the famous three-step skincare process relies on finishing with the yellow-hued Dramatically Different Moisturizing Lotion, a cornerstone of the brand's product range.) 

"I always want to align myself with like-minded people, people that have the same mind-set as I do, who want to push positivity in the world," says Rodriguez, who will star alongside Mark Wahlberg and Kate Hudson in Deepwater Horizon, in theaters Sept. 30. 


A photo posted by Clinique (@clinique) on

And for proof that small changes can make a big difference, one need look no further than Rodriguez’s own dramatic transformation into a blonde after recently wrapping production on the Alex Garland-directed science-fiction drama, Annihilation.

"I was looking in the mirror and thought, 'I cannot shake this character,'" she says of the role which already required her to seriously chop her locks. To switch things up even further, Rodriguez opted for a lighter 'do. "Going blonde was a huge change for me!" she says with a laugh.