Girlboss Alum Neha Gandhi Joins Picturestart to Head Digital Strategy

Neha Gandhi
Courtesy of Isabella Behravan

She will report to coo James McGough.

Picturestart, the production banner run by Erik Feig, has tapped Neha Gandhi as evp of digital and strategy.

Under her new role, which will see her report to coo James McGough, Gandhi will oversee digital content initiatives such as the recently launched Facebook Watch video series Letters To, as well as Picturestart's social channels.

She will also be tasked with building-out and managing digital initiatives with new partners, as well as Picturestart's established partners like Scholastic and QCode.

Gandhi last served as the coo and editor-in-chief of Girlboss. Prior to that, Gandhi was at Refinery29.

"Neha’s innovative and forward-thinking approach to content and brand strategy is the perfect match for Picturestart," said Feig. "We are excited to have her join the team as we continue to build our strategic and operational goals while adjusting to the ever-changing industry landscape."

Added Gandhi, "Erik, James, and the Picturestart team have already built such a strong foundation for capturing the hearts and minds of Gen Z through powerful, imaginative storytelling. I’m thrilled to have the opportunity to expand on that work with an always-on strategy that will meet our community where they are."

Picturestart most recently released HBO Max movie UnPregnant, and has projects in development including an Animorphs movie and a Grease prequel.