Glickman: Olympics put China piracy on display

"They really have to play by the rules" - Glickman

WASHINGTON - The Olympics present the U.S. with the ability to bring China around on intellectual piracy as it will give the world the chance to look inside the little-understood nation, MPAA chairman and CEO Dan Glickman said Monday.

"China is such a difficult nut to crack," he said following a speech at the National Press Club. "There are a lot of things on our government's plate as we go into the Olympics. The Olympics are not only a sporting event — they are that — but they are a major international political event."

Glickman expects Washington to continue to press Beijing on a series of issues, including piracy.

"We will probably see China as the Olympics occur, the streets will probably be freer and more clear of pirated goods," he said. "The question is whether it has any sustaining value. China will be a dominant economic and political power, but they really have to play by the rules."

The Bush administration has filed two lawsuits with the World Trade Organization accusing the country of violating international intellectual property accords.

Glickman said that the nation should take the demagoguery politicians will make over free trade with such nations as China and Colombia with a grain of salt.

"Other people, countries and leaders make for an easy scapegoat," he said. "I fully recognize that the benefits of trade agreements have often been oversold by their proponents, as have the negative consequences by the opponents. The truth, like most things in politics and government, lies somewhere in the middle."

With that in mind, the motion picture industry can be a positive power for the U.S. abroad.

"Movies are among our nation's most important diplomats. To millions of people on this earth, they are the face of America," he said. "From the U.S. to India, the U.K. to South Africa and everywhere in between, they bring near universal enjoyment."