Global Citizen, Coldplay's Chris Martin Launch 15-Year Event Campaign

Chris Martin Grammys H 2015
John Shearer/Invision/AP

Chris Martin Grammys H 2015

'Love Actually' screenwriter Richard Curtis will serve as the year's creative director.

Chris Martin has a busy itinerary ahead — for the next 15 years.

The Coldplay frontman announced Friday that he has partnered with Global Citizen for Global Citizen 2015, a 15-year campaign to bring the Global Poverty Project initiative's events around the world as part of the movement to end extreme poverty by 2030. Such events will include Earth Day in Washington, D.C., an event in Germany around the G7 Summit and the return of its annual festival at New York City's Central Park in September, produced by Ken Ehrlich.

Martin will curate the events, while screenwriter Richard Curtis (Bridget Jones' Diary, Love Actually, About Time) will serve as the year's creative director. Global Citizen and partner NGOs will coordinate the policy goals, and MSNBC will return as the official media sponsor of the 2015 Global Citizen Festival. The headliners for this year's festival will be announced later this year.

The international events will continue to unite global leaders, artists and socially conscious citizens to track the progress and success of the United Nations Sustainable Development Goals, addressing poverty, inequality and environmental sustainability.

"I, and we as a band, are so excited to be working with Global Citizen," said Martin in a statement. "They are passionate about putting equality, fairness and compassion into the world and improving the quality of life for millions of people around the world whose needs are sometimes overlooked. We are joining their cause because we believe in it and in them very much."

"The Millennium Development Goals have helped save and change millions of lives," added Curtis. "I'm thrilled to be part of a project that's working to make the new Sustainable Development Goals as famous and potent as they can be — we want to be part of the first generation to live without extreme poverty and the first and last generation to be threatened by climate change."

Hugh Evans, CEO of The Global Poverty Project, noted that "2015 is a pivotal year to change the future of our people and our planet." He went on, adding, "In the last 15 years, the world has cut the rate of extreme poverty in half, reached an additional 44 million children with an education and halved child deaths. But there is still a lot of work to be done. Beginning this year, global citizens will hold our world leaders accountable to the SDGs so that we can see an end to extreme poverty in the next 15 years."

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