Global Digital Media Xchange, Jargon Technologies Enter Licensing Agreement


Global Digital Media Xchange, a wholly owned subsidiary of Warner Bros. Entertainment, has entered into a licensing agreement with Jargon Technologies. The move allows for a joint development effort to create Blu-ray Disc Java (BD-J) application software.

With this technology development, GDMX believes that it will be able to provide advanced interactive Blu-ray Disc production that is more cost-effective and faster.

"The challenges of creating rich, interactive functionality for BD titles are delivering complex programming, testing and evaluation of projects that require short production timelines," said Zeevik Bar-Am, vp business development at GDMX. "We will be able to do this more efficiently and at a lower cost than ever before."

The technology, available exclusively at GDMX, is expected to launch this month. The code was written by Jargon and testing handled by GDMX.

GDMX produces and distributes all forms of creative content, for Warners as well as outside studio clients. It has authored such Blu-Ray titles as Inception, The Dark Knight and the Harry Potter movies.

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