Global Road Bolsters International Sales With Four Hires

Courtesy of Tang Media Partners
Donald Tang

Former eOne exec Charlotte Weede becomes president of international sales for Donald Tang's fast-growing mini-studio.

Donald Tang's fast-growing mini-studio Global Road Entertainment on Tuesday named Charlotte Van Weede as president of international sales, based in London, as the company continues expanding outside the U.S. market.

Brad Kembel has been named executive vp distribution and operations, and Melissa Martinez has been tapped as executive vp international marketing, both on whom will be based in Los Angeles, while Sarah Genazzani becomes director of international marketing, based in London and reporting to Martinez.

Additionally, Tatyana Joffe, Global Road’s executive vp international sales, has extended her contract and will report to Van Weede.

Although headquartered in Los Angeles, Global Road has locally incorporated affiliate offices in Shanghai and Beijing, where some of its biggest backers are based. The company's strategic investors include Chinese tech giant Tencent, property developer China Everbright Limited, Li Ruigang's China Media Capital and Sequoia Capital's Neil Shen.

Van Weede, who earlier served as senior vp at Entertainment One Features for four years to 2016, replaces Michael Rothstein and will help drive Global Road deeper into international markets by building out the worldwide distribution network for Global Road productions and acquisitions.

The hires were unveiled by Rodolphe Buet, Global Road's president of international. "I am incredibly fortunate to have such talented executives join our team. With Charlotte strengthening our international sales prowess, paired with Brad, Melissa, Sarah and Tatyana, we will drive our position in the market by bringing consistent, quality content to audiences worldwide," Buet said in a statement.

Founded in 2015, Global Road made its first major splash in mid-2016 when it bought a majority stake in Stuart Ford's foreign sales, financing and production outfit IM Global, while simultaneously launching a TV production fund with the company's then-newly hatched IM Global Television unit (the two transactions were estimated to be worth a combined $200 million). The scope of Tang's ambitions became clearer this past August when he completed a long-rumored takeover of North American distributor Open Road.