GoDigital and Variance Films Merge to Form Amplify
The entity will be in acquisition mode at the upcoming Sundance Film Festival.
GoDigital, Inc., best known as a distributor of films on the digital platform, and indie distributor Variance Films are merging to form a new all-rights film releasing entity known as Amplify.
Amplify plans to release seven to 10 films per year across all platforms. It will look at titles on a film-by-film basis to find the best way to reach its potential audience, looking at day and date strategies, as well as theatrical, digital, or traditional or non-traditional patterns.
Amplify will be present at the upcoming Sundance Film Festival and operate in full acquisition mode.
Variance president Dylan Marchetti will now act as the company’s exec vp theatrical & marketing and will be based in New York. He joins recently hired exec vp distribution & merchandising Kent Sanderson.
GoDigital CEO Logan Mulvey will act as Amplify’s CEO. All three will lead the new company.
Variance and GoDigital now exist as labels under the Amplify umbrella. Variance will focus on indie and foreign films while GoDigital continues to stamp out a footing in the digital sphere.
“For the last five-and-a-half years, Variance has had the privilege of helping everyone from first-time filmmakers to the founders of independent film release their films theatrically. Now it’s time to take the next step, and GoDigital is the perfect partner to do it with,” said Marchetti in a statement. “The industry is evolving fast, and Amplify is going to be the best of both worlds: aggressive in making sure that our films stand out from the pack in a very loud way, while remaining constantly innovative and filmmaker-friendly.”