Godsick in Fox-Walden marketing role


Jeffrey Godsick has been named president of marketing of the new, unnamed joint venture between 20th Century Fox and Walden Media, established to produce and distribute family-friendly films.

A 12-year veteran of Fox, Godsick had been serving as executive vp marketing at Fox. In January, he will assume his new post, overseeing the new venture's marketing, publicity and promotions staff. He will relocate from the Fox lot to new Fox-Walden offices in Century City.

His appointment was announced Friday by Fox Filmed Entertainment vice chairman Robert Harper, Anschutz Film Group CEO David Weil and Walden Media CEO Cary Granat.

Godsick originally joined Fox as senior vp publicity and promotions before being promoted to exec vp marketing. He has overseen campaigns for such films as "Independence Day," "The Star Wars Trilogy Edition," "The Day After Tomorrow," the "X-Men" films, "Cast Away, "Ice Age" and "Walk the Line, among others. Before joining Fox, he worked as a senior exec at Rogers & Cowan.

He first worked with the Walden team, when Fox released "Because of Winn-Dixie," a coproduction with Walden, last year.

"We were able to work with Jeffrey for the release of 'Because of Winn-Dixie,' where he demonstrated the ability to successfully blend the styles of our two companies in developing marketing and publicity strategies for the film. We look forward to working with him as we develop this new venture together," Granat said.

Harper commented, "Having worked closely with Jeffrey for 12 years, I am delighted that he has chosen to bring his terrific showmanship and executive experience to our joint venture with Walden. This is a very exciting time for our new company and, as we prepare to launch our first releases, we look forward to Jeffrey using his creative energy and leadership skills to form a cutting-edge marketing machine."

The new venture's first releases will be "Mr. Magorium's Wonder Emporium," a Mandate Pictures co-production written and directed by Zach Helm and starring Dustin Hoffman, which is slated for release Nov. 16, 2007, and "The Dark Is Rising," which David Cunningham will begin filming early next year.

Fox will distribute all titles the new company markets and will have first look rights at future projects from Bristol Bay Productions, Walden Media's sister company under Anschutz Film Group. Anschutz Film Group is the parent company to both Bristol Bay and Walden Media.
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