Godsick to plug Fox-Walden fare


Jeffrey Godsick has been named president of marketing at the new joint venture between 20th Century Fox and Walden Media that was established to market family-friendly films produced by the companies.

A 12-year marketing veteran at Fox, Godsick will assume his new post next month, overseeing the new venture's marketing, publicity and promotions staff. He will relocate from the Fox lot to new Fox-Walden offices in Century City.

"Having worked closely with Jeffrey for 12 years, I am delighted that he has chosen to bring his terrific showmanship and executive experience to our joint venture with Walden," said Fox Filmed Entertainment vice chairman Robert Harper, who announced Godsick's appointment Friday alongside Anschutz Film Group CEO David Weil and Walden Media CEO Cary Granat. "This is a very exciting time for our new company, and as we prepare to launch our first releases, we look forward to Jeffrey using his creative energy and leadership skills to form a cutting-edge marketing machine."

Godsick first worked with the Walden team last year, when Fox released the Walden co-production "Because of Winn-Dixie."

"We were able to work with Jeffrey for the release of 'Because of Winn-Dixie,' where he demonstrated the ability to successfully blend the styles of our two companies in developing marketing and publicity strategies for the film," Granat said. "We look forward to working with him as we develop this new venture together."

The marketing exec hopes to build a different kind of marketing department.

"We won't be creating a smaller version of the studio-style marketing machine," Godsick said. "I hope to find people who have not just worked in the movie business. My goal is to create an original, creative environment with a dynamic group of people." Godsick doesn't have an exact head count, but since plans are to release six to eight films a year, it is expected that the staff will reach 15-20 people.

The company's first film will be writer-director Zach Helm's "Mr. Magorium's Wonder Emporium," a Mandate Pictures co-production starring Dustin Hoffman and Natalie Portman that is slated for release Nov. 16.

A second production, "The Dark Is Rising," directed by David Cunningham, is set to begin filming in February. Godsick originally joined Fox as senior vp publicity and promotions before being promoted to executive vp marketing.

He has overseen campaigns for such films as "Independence Day," "The Day After Tomorrow," the "X-Men" films, "Cast Away," "Ice Age" and "Walk the Line," among others. Before joining Fox, he worked as a senior exec at Rogers & Cowan. Fox will distribute all titles the new company markets and will have first-look rights at future projects from Bristol Bay Prods., Walden Media's sister company under parent company Anschutz Film Group.