Godsick taps Fox-Walden exec troops


Fox-Walden president of marketing Jeffrey Godsick announced key appointments Wednesday for his core team of executives at the new family-friendly joint venture between Walden Media and 20th Century Fox.

Eric Alan has been named senior vp creative advertising; Heather Johnson Phillips is joining Fox-Walden as senior vp publicity; Lisa Bay Adams has been appointed vp marketing and promotions; and Jason Rein has been named director of creative content, reporting to Alan.

"I could not be more excited to launch Fox-Walden with executives of this caliber," said Godsick, whose division hopes to create movies with an MPAA rating of PG. "They each bring their unique expertise, experience and passion, but more importantly they are highly creative and driven by the desire to break the mold of traditional movie marketing. In the coming months, we'll continue to build our staff and grow as a company."

Alan previously served as creative director at Trailer Park trailer house, where he implemented theatrical and television campaigns for Pixar, Walt Disney Pictures, Paramount Pictures, 20th Century Fox and Sony. He also served as creative director and executive producer at Nickelodeon Movies, where he worked on integrated campaigns for a variety of family-friendly films, including "Lemony Snicket's A Series of Unfortunate Events" and "The SpongeBob SquarePants Movie" among others. Before his work at Nickelodeon, Alan was executive director of branding at ABC Network and a senior producer at FX Cable Network. He began his career as a sitcom writer.

Phillips previously served as vp publicity at 20th Century Fox, overseeing campaigns for an array of films, including "The Family Stone," "Eragon" and the upcoming releases "Fantastic Four: Rise of the Silver Surfer" and "Live Free or Die Hard." She began her career in the New York offices of Miramax Films, later relocating to Los Angeles.

Adams had been director of marketing and promotions at Anschutz Film Group, based in Los Angeles. Her responsibilities included the development of promotional campaigns with the distributors of AFG projects as well as creating strategic partnerships with organizations involved in education and youth development. Before AFG, she was marketing manager of national promotions at Walt Disney Studios.

Rein started his film career at 20th Century Fox as a postproduction coordinator working for the president of feature postproduction.

He then had a stint as the assistant to producer Scott Rudin. Rein then was hired as Baz Luhrmann's assistant, working as his in-house content producer. Before joining Fox-Walden, Rein was the digital content producer at Fox Atomic, where he produced digital shorts for the theatrical marketing department.

Fox-Walden's first releases will be "The Dark Is Rising," the first film adaptation of Susan Cooper's acclaimed "The Dark Is Rising Sequence." The film, to be directed by David Cunningham and set to begin production this month, will be released Sept. 28. "Mr. Magorium's Wonder Emporium," a Mandate Pictures co-production written and directed by Zach Helm, is slated for release Nov. 16.