Box Office: 'Godzilla vs. Kong' Scores Monster $11.6M Friday, Eyes $42M-Plus Debut

'Godzilla vs. Kong'
Courtesy of Warner Bros. Pictures

'Godzilla vs. Kong'

The film has earned $27.9 million in its first three days alone at the U.S. box office, by far the best showing of the pandemic.

Godzilla vs. Kong continued to score the best opening numbers of the pandemic at the North American box office, grossing another $11.6 million on Friday for a three-day total of $27.9 million.

That puts the Legendary and Warner Bros. tentpole on track to post a five-day debut of $42 million by the end of Easter weekend in a needed boost for the ravaged theatrical business.

That's by far the biggest showing since the COVID-19 crisis commenced. Godzilla vs. Kong is playing in 3,064 theaters, a pandemic-era high.

Still, the North American box office continues to face major challenges in attempting to recover.

More than 93 percent of the U.S. marketplace is now in play, but only 24 percent of Canada, according to Warner Bros. Many cinemas have limited capacity including in Los Angeles and New York City. On Tuesday, Los Angeles County officially entered the Orange Tier, but won't be allowed to up capacity from 25 percent to 50 percent until April 5.

Godzilla vs. Kong, the fourth entry in Legendary's MonsterVerse series, earned an A CinemaScore from audiences. The film is skewing male and younger.

The Adam Wingard-directed film is playing to to an ethnically diverse audience: Caucasians 33 percent; Hispanic, 27 percent; African American, 23 percent; Asian, 10 percent; and Native American and other, 7 percent.

Legendary and its partner Warner Bros. already scored a major victory last weekend when the monster mashup debuted to a stellar $123 million at the foreign box office, the best opening for a Hollywood film in the pandemic era. That included $70 million-plus in China.

To date, the best three-day opening of the pandemic in North America belongs to Warners' Wonder Woman 1984 ($16.7 million), which opened over Christmas during a second surge of COVID-19 cases that prompted a wave of theater re-closures, while Los Angeles and New York City theaters still hadn't reopened at all.

Like Wonder Woman 1984, the movie opened day-and-date on HBO Max.