More gold for NBC Olympics

Peacock coverage earns 12 Sports Emmy noms; lifetime nod to Ebersol

The summer Olympics leads the field of nominees for the 30th annual Sports Emmy Awards.

NBC's coverage of the Beijing Games landed 12 nominations, followed by ESPN's "Outside the Lines" with nine.

Additionally, Dick Ebersol, chairman of NBC Universal Sports & Olympics and spearheader of the Olympics TV broadcasts, will receive this year's lifetime achievement award.

The Sports Emmys will be handed out April 27 during a ceremony at the Frederick P. Rose Hall in New York by the National Academy of Television Arts & Sciences.

Sports-themed cable network ESPN was the most nominated outlet with 42 noms, followed by Olympics-boosted NBC with 28 and Fox and HBO with 18 each.

Car racing proved popular with Emmy voters, with "ESPN NASCAR" and "NASCAR on Fox" each scoring five nominations, tied with FSN's "Sport Science."

Ebersol, who has headed NBC Sports for 20 years, has produced seven of the 10 most-watched events of all time, including the 2008 Beijing Olympics, which ranks as the most-watched event in U.S. history, and this year's Super Bowl XLIII. (partialdiff)