Golden Globes: NBC, HFPA Strike Deal to Live-Stream the Show (Exclusive)
The broadcaster's contract with the Hollywood Foreign Press Association previously did not include live-streaming rights, as many viewers found out in 2017 after they signed up for services like DirecTV Now and Sling TV in order to watch the show.
Cord-cutters rejoice! The Golden Globes will be live-streaming this year, after all.
NBC and the Hollywood Foreign Press Association have negotiated to allow the broadcaster to stream the show for the first time.
This means that when the broadcast begins at 5 p.m. PT on NBC, non-cable subscribers will be able to access the live stream via services including DirecTV Now, Sling TV, YouTube TV and Hulu with live TV. Cable subscribers will also have access to a live stream via the NBC app and website, provided they authenticate via their cable provider.
Last year, viewers became frustrated after they signed up for services like DirecTV Now and Sling TV, which include live NBC broadcasts as part of their offerings, only to discover that the Golden Globes had been blacked out. Live-streaming was not common when NBC most recently renegotiated its contract to broadcast the show in 2010. But in the years since, the live-streaming of awards shows has become de rigueur, with ABC making the Oscars available via skinny TV bundles and its own cable-authenticated app, as well as CBS streaming the Grammys and Emmys via its subscription service, CBS All Access.
The full list of streaming services that will now offer the Globes via the NBC live stream is Century Link Stream, DirecTV Now, Fubo TV, Hulu Live TV, Sling TV, Sony PlayStation Vue and YouTube TV. The Globes will be live-streamed in markets where the local NBC station is carried.
Cord-cutters will have other content to watch before and after the show, too. The HFPA and Dick Clark Productions, which produces the show, will offer an exclusive, two-hour red carpet live stream on Facebook, and The Hollywood Reporter will produce an hourlong live aftershow featuring interviews with the winners that will stream on Twitter.
Seth Meyers will host the 75th Annual Golden Globe Awards from the Beverly Hilton on Sunday beginning at 8 p.m. ET / 5 p.m. PT.
THR shares a parent company with DCP.