Golden Globes show is a winner

Telecast up 10% vs. '09; '24' off and running

With such blockbusters as "Avatar," "The Hangover," "The Blind Side" and "Sherlock Holmes" dominating the main categories Sunday night at the 67th annual Golden Globes, the award show gained in the ratings compared with last year's telecast.

Airing live on both coasts for the first time, the Globes drew 16.9 million viewers and a 5.4 rating among adults 18-49, according to early, time zone-adjusted estimates. That's up a healthy 10% from last year and marks NBC's best rating in the time period, excluding sports, in five years.

A rare last-minute switch in the NFL schedule deprived the new Fox drama "Human Target" of the big NFC Divisional playoff game lead-in the network had planned.

As a self-starter at 8 p.m. and up against the Globes, the preview of "Target" was seen by 10.1 million viewers and generated a somewhat decent 2.9 rating in 18-49, less than what Fox's animated comedies average in the hour and below the debut of the network's most recent hourlong series, "Glee."

The two-hour "24" season opener at 9 p.m. was seen by 11.4 million and enjoyed a hefty 3.8 rating, though that's down 12% from last year. The action-drama slipped slightly from its first half-hour to its second, then held steady for the rest of the night (a crucial measurement for the serialized show).

For both tough-guy dramas, a truer test comes when they premiere in their regular time periods this week -- "24" on Mondays and "Target" on Wednesdays. (The Sunday pilot episode of "Target" will get an encore showing Wednesday after "American Idol" before moving into its regular Wednesday 8 p.m. slot.)

ABC's female-skewing lineup was hit hard by the Globes, with "Desperate Housewives" (11.2 million, 3.7) and "Brothers and Sisters" (8 million, 2.7) hitting series lows and leaving "24" as the night's top-rated drama.

CBS won the night thanks to overrun from the AFC Divisional playoff game. "Cold Case" (10.7 million, 2.5) was higher than usual.