Goldwyn, Roadside play pickup


NEW YORK -- IDP sister distributors Samuel Goldwyn Films and Roadside Attractions scored two Berlin pickups Wednesday, with Goldwyn nabbing all U.S. rights to the Audrey Tautou-led French romantic farce "Priceless" and Roadside grabbing North American theatrical rights to the spiritual chef docu "How to Cook Your Life."

Pierre Salvadori's "Priceless," which has grossed more than $15 million since its December opening in France, stars Tautou as a French Riviera gold digger who mistakes a poor hotel bartender (Gad Elmaleh) for a potential sugar daddy. After she learns the truth and abandons him, he turns from an obsessed suitor into her willing protege, learning the ropes of being a gigolo to win her heart.

Doris Dorrie's "Life" follows San Francisco-based Zen priest and cookbook author Edward Espe Brown as he relates the connection between Zen Buddhism, cooking and how we live our lives. The film premiered at the Berlin International Film Festival.

"We have been on the lookout for a film that would successfully appeal to the audience ... and this is it," Roadside co-president Howard Cohen said.

"Priceless" was written by Salvadori with Benoit Graffin and produced by Philippe Martin. It screened last week at Berlin's European Film Market. "It's refreshing to see a film that avoids all the typical pitfalls of a modern he-said, she-said love story, and that is somewhat of a nod to lighthearted situational romantic comedies from the past," Goldwyn vp acquisitions Peter Goldwyn said.

Both films will be released domestically in theaters in the summer. Salvadori's credits include "Apres vous" and "Menage." Dorrie is best known for her German comedy "Men ..." and her U.S. farce about a talking penis, "Me and Him."

The "Priceless" deal was negotiated by Goldwyn with Carole Baraton of Wild Bunch. The "Life" deal was sealed by Roadside co-president Eric d'Arbeloff with Atrix Films sales agents Beatrix Wesle and Solveig Langeland.