Google expands ad reach with Dish


Google got deeper into the TV ad business Tuesday by way of a partnership with EchoStar Communications and its 13.1 million Dish Network subscribers. The terms of the agreement, financial details of which were not disclosed, call for Dish to supply Google with a small portion of its advertising inventory for Google to auction off to advertisers. Advertisers can bid by such criteria as daypart and demographic, and they are supplied in about 24 hours information as to how many people have viewed their commercials.