Google pitches Canuck politicians on YouTube
Rep says online video sharing sites help local talentTORONTO -- Google Inc. wants the Canadian government to consider the Internet giant as an industry savior rather than a cultural nemesis.
Jacob Glick, Google's Canada Policy Counsel, told an all-party Parliamentary committee that Ottawa should not "roll back the clock" and regulate the Internet by imposing Canadian-content quotas on online video.
Glick urged the Canadian politicians to allow YouTube, which Google owns, and other online video sharing websites to help underwrite homegrown video producers with a share of ad dollars.
"More Canadian content can be seen, created and enjoyed in ways never before possible," Glick told the Heritage committee in Ottawa.
The Canadian Radio-television and Telecommunications Commission, which tightly regulates the local airwaves, has so far chosen not to regulate the Internet, even though Canadians increasingly go online to view or hear domestic TV shows or radio broadcasts.
Glick's Parliament Hill overture came as indie Canadian producers increasingly upload video to YouTube and other online content sites.
"This is the new business model. If you reach a certain threshold, YouTube starts sending you checks," cross-media consultant Gavin McGarry of Jumpwire Media told an Interactive Ontario panel on new indie producer business models.
Norm Bolen, president and CEO of the Canadian Film and Television Production Association, representing major indie producers, agreed content producers needed to feed the ad-driven online and mobile space with new content and applications to succeed in the emerging digital landscape.
"A lot of people are going to make a lot of money with new applications in the online world. The fundamental model will be based on advertising," Bolen told the iLunch 8.05 panel in Toronto.