Google Planning New Crop of TV Products

Venice View
Martin Thomas Photography/Alamy

Google's new Venice office includes the famed Binoculars Building, built in 1991 for Chiat/Day.

The technology company, in another attempt to advance in the television department, announced partnerships with Sony, LG, Samsung and Vizio.

Google aims to get its Google TV endeavor off the ground with a new slate of products providing a bigger variety of options for consumers.

In an announcement Thursday (via the Los Angeles Times), the technology giant said it had formed partnerships with TV makers Samsung, Sony, Vizio and LG to produce items embedding its software after a stalled effort in 2011. The hardware will be revealed at the Consumer Electronics Show in Las Vegas next week.

Sony currently sells a TV set with built-in Google TV, while Samsung and Vizio each debuted Google TV products at CES last year that were never released.

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Logitech, whose Google TV items received negative consumer reviews and returns, was off the roster of 2012 partners.

Meanwhile, chipmakers Marvell and MediaTek will produce devices for the Google TV hardware, the Times said.

The company said in a statement that LG "will showcase a new line of TVs powered by Google TV running on their own L9 chipset at CES." It also said Samsung and Sony will being selling its devices this year. In another statement, LG said it was planning to offer 3D editions.